10 Best AI Search Optimization Tools For Businesses in 2025

Search is changing fast. Instead of clicking through links, more people are getting answers directly from AI-driven tools like Google AI Overview, ChatGPT, etc. These systems extract information from websites and provide users with a summary immediately. If your brand or website is mentioned in that answer, you've already won the click.

So, how can you show up on these AI-driven answers more often? In this article, we'll go over the top AI search optimization tools that track your brand visibility across AI search engines so you can see where you stand. Then, we'll walk through some criteria to choose the best fit framework for your project and business.

Tools	Best For	Engines Covered	Cost
Visibili.ai	AEO marketers who want a dedicated visibility dashboard and content recommendations for AI visibility	Unlimited AI-engined platforms	Paid
Otterly.ai	Teams that want fast alerts and wide AI engine coverage	Google AI Overview, ChatGPT, Perplexity, Gemini, Copilot	Paid (Free trial available)
Profound	Strategy and content teams focused on topic planning	ChatGPT, Google, Perplexity	Paid (Custom pricing)
Similarweb	Enterprise teams tracking cross-engine visibility + traffic	ChatGPT, Perplexity, Gemini, Copilot, Grok	Paid (Enterprise plans)
AthenaHQ	Teams who want to track and act on the same platform	Google AI Overview, Copilot, others (via GEO suite)	Paid (Credits-based)
Goodie AI	Marketers testing content and prompt-level visibility	ChatGPT, Gemini, Claude, Perplexity (based on studies)	Free reports + Paid research
HubSpot AEO Grader	Marketers who want a quick audit with easy takeaways	ChatGPT, Perplexity, Gemini	Free
Writesonic	Content teams measuring AI visits and answer visibility	ChatGPT, Gemini, Perplexity	Paid
Gumshoe.ai	Messaging teams tracking what AIs say about the brand	ChatGPT, Gemini, Perplexity	Paid (Affordable plans)
Semrush	SEO teams who want Google AI Overview data inside their workflow	Google AI Overview	Paid (Enterprise Add-on)

Visibili.ai

Visibili.ai is an AI Visibility Optimization platform that helps brands track and improve how they appear in AI-first search engines like ChatGPT, Perplexity, and Google AI Overviews. It monitors brand visibility, citation patterns, and competitive presence while delivering actionable content recommendations. With Visibili.ai, businesses gain a clear, measurable pathway to strengthen discoverability, authority, and visibility in the evolving world of AI-driven search.

Best for:Brands that want a focused AEO tool built specifically for tracking AI search visibility.

Engines Covered:ChatGPT, AI Overview, Perplexity, and more.

Key Strengths:

Multi-engine coverage: Tracks brand mentions and ranking shifts across leading AI search engines
Real-time visibility alerts: Notifies you instantly when your brand gains or loses presence in AI results
Prompt intelligence: Uncovers the exact prompts and queries where your brand is cited
Purpose-built dashboard: A clean, dedicated workspace designed around AI visibility metrics and content recommendations
AEO-first design: Built for AI Engine Optimization, going beyond the limits of traditional SEO tools

Limitations:

Coverage is evolving: AI engines like ChatGPT, Perplexity, and Google AI Overviews update rapidly, so visibility insights may vary as platforms change
Citation detection gaps: Not all AI-generated answers include explicit links, which can limit full attribution tracking in some cases
Content execution dependency: While Visibili.ai provides recommendations, results depend on timely content creation and publishing by the brand team
Regional availability: Certain AI features (e.g., Google AI Overview) are rolled out gradually, so tracking may differ across geographies

Notes:Visibili.ai gives you a clear way to see how your brand shows up in AI-generated answers. It's great for staying on top of changes, thanks to its alerts and position tracking. It covered most major AI engines well, making it the first choice for businesses that want to make a large impact. If you want a tool that focuses only on AI search visibility, without all the extra SEO stuff, this is a solid pick.

Otterly.ai

Otterly.ai is another AI tracking tool monitoring mentions and citations of your brand or domain across Google AI Overview, ChatGPT, Perplexity, Gemini, and Bing Copilot.

Best for:Fast, multi-engine tracking without needing a complex setup.

Engines Covered:Google AI Overview, ChatGPT, Perplexity, Gemini, Copilot

Key Strengths:

Multi-engine coverage: Covers all major AI engines in one tool
Easy onboarding: Easy onboarding with minimal setup
Real-time visibility alerts: Real-time alerts when your brand appears or drops
Prompt intelligence support: Actively shares tips and guidance for AI Overview optimization
Workflow fit: Good fit for small teams or fast-moving marketing workflows

Limitations:

Historical trend data: No historical trend data yet
Prompt tracking: Doesn't show exact prompts that triggered mentions
Query accuracy: Accuracy can vary depending on query type
SEO integration: Lacks deep integration with SEO tools or analytics platforms

Notes:Otterly.ai is easy to set up and starts picking up brand mentions across AI platforms right away. The alerts are quick and clear to follow. It's a good tool for keeping track of where your brand appears, but if you need more details, like which prompts triggered those mentions or how your content was used, you might want to use it alongside a deeper analytics tool. Overall, it's a strong starting point for teams new to AI search visibility.

Profound

Profound helps you see where your brand shows up in AI-generated answers, what the AI says about you, and which sources it uses. It also includes a "Conversation Explorer" feature that gives you an idea of how much interest there is in certain topics across AI tools.

Best for:Strategy teams that want to plan content based on what people are actually asking AI systems.

Engines Covered:ChatGPT, Google AI Overview, Perplexity

Key Strengths:

Brand visibility: Offers direct visibility into brand mentions and source attribution
Question tracking: Highlights which questions lead to AI mentions
Conversation Explorer: Helps prioritize content based on AI topic trends
Dashboards: Clean dashboards for reviewing inclusion across engines
Insight for planning: Good mix of tracking and insight for planning

Limitations:

AI search volume metric: "AI search volume" is an emerging metric, not yet standardized
Data alignment: Some data may not match traditional SEO tools
Prompt insights: Prompt-level insights are directional, not exact
Workflow pairing: Works best when paired with a content or SEO workflow

Notes:Profound is a great fit for teams that want more than just basic tracking. It helps you see what topics are trending in AI tools and which brands are getting mentioned. The Conversation Explorer makes it easier to plan content by showing what people are asking and where your brand fits in. However, some numbers aren't like regular keyword tools, so consider using them as general signals, not exact traffic data.

Similarweb

With Similarweb, you get an overview of how AI tools mention your brand and where you stand in the bigger picture. It highlights the exact prompts that trigger your name, uncovers which sources are feeding those mentions, and even shows how your exposure compares to competitors. On top of that, it monitors how much AI-driven traffic is actually landing on your site.

Best for:Teams that need a full picture of AI visibility, traffic, prompts, and competitor presence, all in one place.

Engines Covered:ChatGPT, Perplexity, Gemini, Bing Copilot, Grok

Key Strengths:

Multi-engine tracking: Tracks mentions across multiple engines in one dashboard
Prompt and source data: Shows prompt-level data and which sources AIs pull from
Competitor benchmarking: Includes competitor benchmarking for AI share-of-voice
Chatbot traffic measurement: Measures chatbot-driven traffic to your site
Enterprise setup: Enterprise-ready setup with exportable reports and visualizations

Limitations:

Data maturity: Launched mid-2025, so data coverage and accuracy are still growing
Engine depth: Coverage may vary based on the industry
Pricing: Prefer built for larger organizations
Onboarding: May require extra help to use all features fully

Notes:Similarweb gives you a broad, detailed view of how your brand shows up across AI tools. We found the prompt tracking and competitor comparisons especially useful for spotting what's working — and what's missing. The AI traffic reports added another layer, showing where chatbot visitors actually land. However, some features might be too much for small teams.

AthenaHQ

AthenaHQ gives you a simple way to see where your brand shows up in AI results and what you can do to improve that. It comes with built-in tips to polish your content and shows you who's linking to you so you can plan your outreach. This platform is an all-in-one platform if you want both tracking and action without jumping between tools.

Best for:Teams that want to monitor where they appear, improve that visibility, and reach out to sources — all from the same platform.

Engines Covered:ChatGPT, Perplexity, Gemini, Bing Copilot, Claude

Key Strengths:

Integrated approach: Combines tracking, optimization, and outreach
Flexible credits: Credits-based system lets you use what you need
AEO playbooks: Offers detailed playbooks for AEO, including llms.txt
Citation tracking: Tracks citations and helps identify missing links
Workflow focus: Built with workflows in mind, not just raw data

Limitations:

Tool scope: Not strictly a tracking tool — includes extra modules
Pricing model: Credit-based pricing may be hard to forecast
Feature use: Requires clear goals to avoid feature overload

Notes:AthenaHQ is built for teams that want to go beyond visibility tracking and take real action. It bundles monitoring, content optimization, outreach tools, and setup guides, such as llms.txt, into one streamlined platform. It's feature-rich, so go in with a clear strategy to avoid distraction. If your focus is AEO growth, not just watching AI mentions, AthenaHQ gives you the tools to move faster.

Goodie AI

Goodie AI helps you see where your brand appears in AI-generated answers and what's influencing those results. Its standout feature is the AEO Periodic Table, a detailed breakdown based on over 6,000 prompts across tools like ChatGPT, Gemini, Claude, and Perplexity. It's a helpful resource for understanding what factors matter most when trying to show up in AI search.

Best for:Marketers or SEO teams who want to understand what factors shape AI visibility and test how to influence it.

Engines Covered:ChatGPT, Gemini, Claude, Perplexity

Key Strengths:

AEO Periodic Table: Offers unique factor-level breakdowns
Prompt library: Includes thousands of prompts to test AI ranking variables
Visibility tracking: Works across key AI engines
Experiment focus: Ideal for teams doing hands-on experiments
Interface: Simple interface with clear test data summaries

Limitations:

Engine scope: Research only covers certain engines, so it's important to check which ones are included
Insight relevance: Test-based findings may not apply universally across use cases
Tracking depth: Coverage may fall short compared to enterprise-level platforms
Manual review: Some prompts and results still require human context and validation

Notes:Goodie AI is a pick for teams that want to test, learn, and understand how AI search works. The AEO Periodic Table is one of the most useful resources to break down what shapes AI answers and helps you figure out how to show up more often. It's not a full-scale enterprise tracker but a smart companion tool for research and experimentation, especially if you're running bigger content campaigns.

HubSpot AEO Grader

HubSpot AEO Grader is a free tool that gives you a quick look at how your brand shows up in AI-generated answers. It checks visibility, share of voice, and even the tone of how your brand is mentioned across AI-powered tools. The latest update adds better context and sentiment insights, making it easier to see not just where you're showing up—but how you're being talked about.

Best for:Marketers who want a fast, free way to check AI visibility without the setup of full enterprise platforms.

Engines Covered:ChatGPT, Gemini, Perplexity

Key Strengths:

Ease of use: No installation or setup needed
Insights: Clear visibility, sentiment, and share-of-voice insights
Recommendations: Simple and actionable guidance
Team fit: Good starting point for small teams or early-stage audits
Brand support: Backed by a trusted brand with regular updates

Limitations:

Tracking frequency: Not a continuous tracker, manual check-ins only
Prompt limits: Pre-set prompts restrict deeper exploration
Customization: Lacks advanced customization or alerting features
Test scale: Not ideal for teams running large or frequent AEO tests

Notes:HubSpot's AEO Grader is a great starting point if you're new to AI search optimization. It gives you a quick, clear view of your brand's visibility and offers useful tips without needing deep technical know-how. It's perfect for light check-ins or one-off audits. But if you're looking for deeper insights or want to track changes over time, you'll eventually need a more advanced tool to build on this foundation.

Writesonic

Writesonic helps you see where your content shows up in AI-generated answers, across platforms like ChatGPT, Gemini, and Perplexity. It also tells you which AI bots are visiting your site, how often, and which pages they check. If you're curious about both visibility and AI traffic, this tool gives you a good balance of both.

Best for:Teams who want to align AI citation tracking with content performance and traffic from AI bots.

Engines Covered:ChatGPT, Gemini, Perplexity, Claude, Copilot

Key Strengths:

Combined tracking: Combines visibility tracking with bot traffic data
Visit attribution: Helps connect AI answer mentions with actual site visits
Dual optimization: Useful for refining SEO and AEO together
Interface: Clean UI with quick insights
Development pace: Active development with new modules shipping frequently

Limitations:

Feature maturity: AI tracking features are newer, so coverage across prompts may be uneven
Update clarity: Refresh rate and update windows aren't always clear
Source detail: Lighter than some AEO-dedicated tools
Bot detection: May miss lesser-known crawlers or custom user agents

Notes:Writesonic is especially useful if you're trying to connect your SEO and AEO work. That said, the tracking depth isn't the same across all AI tools, and the update history could be clearer. If you're already using Writesonic, the AEO features are a smart add-on—just make sure to test how deep it really goes before depending on it fully.

Gumshoe.ai

Gumshoe.ai Brand Tracking

Gumshoe.ai focuses on brand awareness in AI search. It tracks what top models like ChatGPT, Gemini, and Perplexity say about you or your competitors, then offers clear, tactical steps to improve. With a built-in knowledge base, it also helps your team stay sharp on how AI search works. It's a smart pick for brands serious about showing up in answers.

Best for:Brands that want a straightforward view of how they're represented in AI answers, and educational support to improve their presence.

Engines Covered:ChatGPT, Gemini, Perplexity

Key Strengths:

Brand mentions: Clear breakdowns of brand mentions and phrasing
Actionable steps: Tactical next steps provided with each mention report
Education hub: Helps demystify how AIs generate responses
Usability: Friendly interface that's easy to onboard across teams
Competitor view: Built-in comparisons to see how rivals are described

Limitations:

SEO depth: Less focused on keyword-level SEO or SERP overlap
Traffic tracking: Doesn't capture AI crawler visits or traffic behavior
Prompt coverage: May not extend to all long-tail variations
Integrations: Limited connection with external analytics or CMS tools

Notes:Gumshoe.ai is quick to set up and gives you a clear view of where your brand shows up in AI answers. During testing, we liked how easy it was to understand your visibility and how your brand is being described—even without an SEO background. The built-in learning hub is helpful for teams just getting started with AI search optimization. While it's not packed with technical features, it does a great job at keeping tabs on brand visibility in AI results.

Semrush

Semrush helps you keep an eye on how often your keywords trigger Google AI Overviews and whether your content gets featured in those AI-generated answers. It also tracks share of voice, so you can see how you stack up against competitors. If you're already using Semrush for SEO, the AEO features are a solid addition to your toolkit.

Best for:Teams who want both SEO and AI visibility tools in a single platform.

Engines Covered:Google AI Overview (AIO Mode)

Key Strengths:

Integration: Seamlessly integrates with existing Semrush SEO tools
Sensor: Shows how AI Overviews affect search results
Trend data: Includes historical AIO trend data across industries
Keyword insights: Strong keyword-level insights for planning content

Limitations:

Engine coverage: Does not track Perplexity, ChatGPT, or Gemini directly
Plan availability: AI visibility modules are newer and may be limited to top-tier plans
Insight depth: Some visibility insights are high-level rather than prompt-specific

Notes:Semrush is a smart choice if your team already uses it for SEO. The AI Overview tracking features are useful for spotting where AI is showing up in search, but it doesn't yet cover the full range of AI engines. We found it helpful for understanding overall AIO trends, but needed another tool to track actual citations or mentions in AI answers. Best used as a strategy layer, not your only tracker.

How To Choose The Right AI Search Optimization Tool?

Below are the six key criteria that shape how well a tool performs in real tracking environments:

Coverage & accuracy: The tool should detect brand and content mentions across major engines like Google AI Overview, ChatGPT, Perplexity, and Bing Copilot with high precision.
Update frequency & alerts: Frequent refreshes and timely alerts help teams catch changes in AI visibility before they affect traffic or brand performance.
Insights depth: The best tools go beyond mention counts, offering data on prompts, source links, and AI-generated citations that mention your site.
Team workflows: Features like user roles, exportable reports, and dashboards make it easier for teams to share insights and act on them.
Pricing & value: The subscription should match the scale of your tracking needs and offer a fair return on visibility, insight, and usability.
Support & roadmap: A reliable tool has responsive support and shares regular product updates, helping users stay prepared as AI search evolves.

How to Optimize Content for AI Search Visibility?

Here's what we recommend based on testing and industry studies:

Add a short, clear summary at the top of your article (like a TL;DR)
Include FAQ sections with real customer questions
Use "How-to" sections when explaining steps or instructions
Mention your brand clearly (not just in the footer or author bio)
Use up-to-date stats and link the sources
Add schema (FAQ, HowTo) if your site supports it
Make sure your pages are crawlable, fast, and mobile-friendly

FAQs

What is AI search visibility optimization? AI search visibility optimization is the process of making sure your brand shows up in AI-generated answers from tools like Google's AI Overview, ChatGPT, etc. Instead of just ranking on Google, you can now also check how often AIs mention your site or content.
Is AI search visibility replacing SEO rankings? Not really, but it's becoming just as important. You still need to rank in traditional search results, but showing up in AI answers helps people find you in new ways.
Which tools are best for small teams vs. enterprise? Small teams might be suitable with Visibili.ai, Otterly.ai, Goodie AI, or HubSpot's free grader—they're simple to use. Big companies usually go for Similarweb, Semrush, or AthenaHQ because they offer a whole SEO as well as AEO tracking.
How often should I refresh content to stay in AI answers? Once a month is a good start. If you see your brand dropping from AI answers, it's time to refresh the page or add clearer sources.
How to optimize content for AI search visibility? Include FAQ sections with real customer questions, use "How-to" sections when explaining steps or instructions, mention your brand clearly (not just in the footer or author bio), use up-to-date stats and link the sources, and make sure your pages are crawlable, fast, and mobile-friendly.

Conclusion

AI-generated answers are quickly becoming the new front door to your brand. Tracking and improving how your content shows up in those answers isn't just helpful—it's the new moat for organic reach. And it should start with having the right AI search optimization tool in place.

Pick the right tracker that shows you exactly where you stand, then follow proven insights to plan for action. Don't wait until your competitors outrank you in AI results. Run a quick audit today, choose your go-to AI search optimization tool, and make sure your brand is part of the answers people trust.

Top 10 AI Search Optimization Tools You Should Know 2025

Visibili.ai

Otterly.ai

Profound

Similarweb

AthenaHQ

Goodie AI

HubSpot AEO Grader

Writesonic

Gumshoe.ai

Semrush

How To Choose The Right AI Search Optimization Tool?

How to Optimize Content for AI Search Visibility?

FAQs

Conclusion

Ready to Dominate AI Search?